Bachelor of Business Administration BBA Honours

Program Description

Bachelor in Business Administration (BBA) at GD Goenka University is four-year undergraduate programme with choice-based specializations that equip students to gain and develop holistic knowledge in all areas of management namely Marketing, Finance, Human Resources, Operations & E-commerce, Entrepreneurship and International Business. The students will be able to develop basic and analytical skills in areas of their specialisation through projects, internships, and learning by doing. The program will help students understand the trends, navigate dynamic
environment and make effective decisions for business success.

PROGRAMME OUTCOMES

PO 1. Disciplinary knowledge: Capable of demonstrating comprehensive knowledge and
understanding of one or more disciplines.

PO 2. Critical thinking: Capability to apply analytic thought to a body of knowledge.

PO 3. Problem solving: Capacity to extrapolate from what one has learned and apply their
competencies to solve different kinds of non-familiar problems.

PO 4. Team work: Ability to work effectively and respectfully with diverse teams.

PO 5. Self-directed learning: Ability to work independently.

PO 6. Multicultural competence: Possess knowledge of the values and beliefs of multiple cultures
and a global perspective.

PO 7. Moral and ethical awareness/reasoning: Ability to embrace moral/ethical values in
conducting one’s life.

PO 8. Leadership readiness: Capability for mapping out the tasks of a team or an organization.

Programme Specific Objectives

PSO 1. Ability to master essential communication skills and express thoughts and ideas effectively

PSO 2. Develop knowledge related to qualitative and quantitative techniques for critical thinking and
problem solving

PSO 3. Develop capability to work in diverse functions and demonstrate collaborative behavior.