School of Management Faculty

Dr. Parul Sinha

Associate Professor and Area Chair (Operations and Quantitative Methods)

Qualification: B.E. (Bachelor of Engineering) with Honours in Electronics and Communication, MBA in Systems, PhD (Department of Management,)

College/University: Dr B.R. Ambedkar University, Agra, IMT-CDL, Ghaziabad, National Law University, Jodhpur

Introduction:

Dr. Parul Sinha is an Associate Professor in Operations Management and Quantitative Methods at GD Goenka University, Gurugram. She has a B.E. (Bachelor of Engineering) in Electronics and Communication, an MBA and a PhD from National Law University, Jodhpur, in Management. She has 23 years of experience and has published approximately a dozen management case studies to date, out of which five are listed in HBSP and Ivey, while others are in Scopus-indexed journals like Emerald Emerging Markets case studies collection, Asian Case Research Journal, IIM Rohtak, etc. In addition, she has also published research papers in coveted international and national journals (ABDC) such as International Hospitality Review, Emerald, ASEAN Journal on Hospitality ,  IUP Publications, Academy of Marketing Studies, etc. Her research interests are in  Project Management (PM), Management Information systems (MIS), Supply Chain Management, etc. In addition, she has supervised students in areas of Project Management, Cyber Security, Disruptive Technology, IT upskilling etc., for their Doctoral Research. Three PhDs have been completed and one more is in the final stage.

Dr. Parul Sinha has been mentoring students at both Postgraduate and Undergraduate levels over the last two decades. She has taught programs affiliated with National and International Universities. Before taking up her current role at GD Goenka University, she worked at Apeejay School of Management, New Delhi, Ansal Institute of Technology, Gurgaon and IILM Institute of Business and Management New Delhi and Gurgaon. She has been involved with various Institutional development and Administrative activities as well. She has been a resource person at AICTE-ATAL FDP and conducted case study sessions with corporates. In addition to teaching and research, she has also developed and delivered course modules for the MBA/PGDM Program (Operations and Information Systems area). She has developed and delivered Project Management (PM) and Management Information System (MIS) course sessions at IBM Global Business Process, Gurgaon. She is currently writing research papers on Medical Oxygen Supply chain, Metaverse In Healthcare, AI procurement in the public sector, SME adoption of I5.0, etc. She is also a reviewer for various prestigious journals.

Publications (Last three years):

Research Papers/Cases published in Journals  -

1. Bhargava, S., Sinha, P., Mittal, R., & Agrawal, G. (2024). Efficacy of Educational Tours for Achieving SDG 4 & PRME Goals. Academy of Marketing Studies Journal, 28(6), 1-17. (ABDC 'B' category),  available at https://www.abacademies.org/abstract/efficacy-of-educational-tours-for-achieving-sdg--prme-goals-17055.html
2. Mittal, R., Sinha, P., Rishi, B. (accepted), Manan Motors: Readiness for Rural Distribution, Emerald Emerging Markets Case Studies,  10.1108/EEMCS-01-2024-0015, (Scopus indexed).
3. Sinha, P., Rishi, B., Mittal, R.,(August, 2024), Netflix India: the battle of trials and expectations, Asian Case Research Journal , No. ACRJ-D-23-00119R2(Scopus indexed), https://doi.org/10.1142/S0218927524500111
4. Mittal, R., Sinha, P., Srivastava, R.(December 2023),  RadheDham Ashram: Business continuity Post Disruption, Asian Case Research Journal, , Vol 27, issue 4, case and teaching note available at available at https://www.worldscientific.com/doi/10.1142/S0218927523500177 (Scopus Indexed)
5. Mittal, R., Sinha, P., Rishi, B.(March 2023) ,Covid-19 vaccine for One and All, Asian Case Research Journal, Vol 27, issue 2, case and teaching note available at https://www.worldscientific.com/doi/10.1142/S0218927523500049. (Scopus Indexed)
6. Sinha, P. and Mittal, R.,(December 2021), Identification and Modelling of Religious Tourism Supply Chain Enablers in Post-Covid era using ISM, The ASEAN Journal of Hospitality and Tourism (AJHT), ISSN: 1412-2073, Volume 19, Issue 3, pp246-263, https://doi.org/10.5614/ajht.2021.19.3.06, available at https://journals.itb.ac.id/index.php/ajht/article/view/17030 (ABDC-C category)
7. Mittal, R. and Sinha, P. (May 2021), Framework for a resilient religious tourism supply chain for mitigating post-pandemic risk, International Hospitality Review, Emerald Publishing Limited,2516-8142, DOI 10.1108/IHR-09-2020-0053 (ABDC-C category)
8. Mittal, R. and Sinha,P. (March, 2021), TVR cinemas: film prioritization and negotiation during crisis, Emerald Emerging Markets Case Studies, Vol. 11 No. 1. https://doi.org/10.1108/EEMCS-06-2020-0242 (Scopus indexed)

Case Studies published in Harvard Business Publishing Education/Ivey Publishing/IIMs/ET Cases 

1. Mittal, R., Dayal, S., Sinha, P., (May 2024), Case no. W36969, Maersk’s sailing routes: Reroute, Reorganize, or Relax in Ivey Publishing: Case and teaching note available at  https://www.iveypublishing.ca/s/product/maersks-sailing-routes-reroute-reorganize-or-relax/01tOF000003nhV8YAI, also listed in HBSP: Harvard Business Publishing 
2. Dayal, S., Sinha, P., Mittal, R., (March 2024), Silicon Valley Bank: Victim of Risk, Regulation, or Governance?, Ivey Publishing, Product no: W34155, case and teaching note available at https://www.iveypublishing.ca/s/product/silicon-valley-bank-victim-of-risk-regulation-or-governance/01tOF0000037ZddYAE.Also listed in HBSP: Harvard Business Publishing Education.
3. Rishi, B., Mittal, R., Sinha, P., (Oct 2023), Facebook to Meta: Trouble in the Transformation, Ivey Publishing, Product no: W32670, case and teaching note available at https://www.iveypublishing.ca/s/product/facebook-to-meta-trouble-in-the-transformation/01t5c00000Dc1inAAB, also listed in HBSP: Harvard Business Publishing Education
4. Sinha, P.,Rishi, B., Mittal, R., (Nov 2022) , Rebel Foods: Managing the Brand Portfolio, Ivey Publishing, Product no: A12220007, case and teaching note available at https://www.iveypublishing.ca/s/product/rebel-foods-managing-the-brand-portfolio/01t5c00000Cchd9, also listed in HBSP: Harvard Business Publishing Education
5. Rishi, B., Mittal, R., Sinha, P., (June 2022) , Facebook's Predicaments: Incidental, Inadvertent, or Intentional?, Ivey Publishing, Product no: W27654, case and teaching note available at https://www.iveypublishing.ca/s/product/facebooks-predicaments-incidental-inadvertent-or-intentional/01t5c00000D6BcPAAV (Also listed in HBSP: Harvard Business Publishing Education.
6. Sinha, P. and Mittal, R., (June 2021), Prema Motors: Pre-crisis to New Normal during Covid-19, at the IIM Rohtak Digital Repository, case and teaching note available at http://spaceserver.iimrohtak.ac.in:8080/xmlui 
7. Sinha, P. and Mittal, R.,(Jan 2021), Throttled throat of Delhi: Medical Waste Management at Sir Mange Ram Hospital during Covid-19, ET Cases, The Times of India, available at https://www.etcases.com/throttled-throat-of-delhi-medical-waste-management-at-sir-mange-ram-hospital-during-covid-19.html