Bachelor of Design (Hons.) - (with specialization in Visual Communication)

Program Description

B.Design (Hons.) Visual Communication

The curriculum for the B.Des. Programme inculcates from the very beginning, the importance of design process and critical thinking. Structured to give the students adequate learning both conceptually and skills.

The Programme envisions that by the end of the course, students are not only trained and equipped with their professional learning, they are also sensitized and nurtured to be good, empathetic and ethical participants of a vibrant design community of the future who can bring about a change in the quality of life and create a sustainable new world.

B.Design (B.Des.) Visual Communication is offered as part of School of Communication Design

School of Communication Design

UID’s course on Visual Communication empowers the student to produce creative solutions to meet visual design needs of society. It helps students to become problem solvers and develop effective information & communication. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums.

Why study Visual Communication at UID?

The course creates and ability for the student to think out of the box and have divergent ways of thinking

A process driven curriculum gives students knowledge, through design thinking and experiential learning. 

Well designed & equipped studios for conducive learning, State of the art digital Infrastructure with modern technologies such as AR/VR lab, Cyntiq Systems, Interactive Smart Tables

Experienced group of highly qualified faculty

PROGRAMME SPECIFIC OUTCOMES

PSO 1: Visual Language Skills – Develop the ability to effectively use tools of Visual Design to communicate messages. Strong conceptual and design system thinking skills to generate innovative ideas and visual concepts that effectively communicate complex narratives through imagery, motion graphics and multimedia, enabling creative and impactful content that can adapt across domains, platforms, and contexts.

PSO 2: Proficiency in Technology & Media – Demonstrate technical proficiency of a wide range of design software & tools used in the profession, and the ability to upskill with new and emerging technologies used in Production processes in the manufacture and creation of Print media & Digital media.

PSO 3: Communication Strategy for Social awareness and Sustainability – Develop a Professional & Ethical  understanding of cultural and social contexts to create human centric visual communication that is sensitised, relevant, ethical, as well as sustainable for diverse contexts.

PROGRAMME OUTCOMES

PO1. Apply design principles intelligence, speculation, and analytical skills, methods and techniques to develop original solutions for design problems and scenario.

PO2. Critically understand, identify and evaluate historical, cultural, contemporary, socio- political, and aesthetic contexts of multidisciplinary design settings.

PO3. Develop a research oriented inquisitive approach to apply appropriate research tools and techniques for investigation, data collection, analysis, synthesis, and interpretation.

PO4. Demonstrate transferable skills of adaptability, collaboration, time-bound execution, and leadership in multidisciplinary design settings.

PO5. Evolve a personalized design philosophy and approach to the development of design
ideas and solutions.

PO6. Understand the impact of human centric design in the dynamic context of people and communities from the perspective of social, economic, and cultural impact

PO7. Understand the impact of design on environmental sustainability and the application of principles of circular economy and sustainable consumption into design.

PO8. Demonstrate sensitivity and understanding of concerns related to the experience of human and other living beings and incorporating them into design practice

PO9. Develop effective verbal, written and digital communication skills in the context of design

PO10. Demonstrate the appropriate application of existing and emerging tools and technologies, materials, media, techniques, and other methods in the process of design

PO11. Recognize personal and professional development goals and upgrade skills for disciplinary and contextual currency and future directions in the field of design.