To be an institution offering value-based quality education, in diverse fields of design, through research and innovation focused on sustainability and circularity, to prepare future design leaders
1.Create a holistic educational experience for students, imparting design skills & knowledge, critical pedagogy and a deep contextual learning
2. Provide a conducive ecosystem for the free exchange of ideas whilst instilling ethical and responsible work principles, collaborative spirit and leadership
3. Become a catalyst for change & innovation through creative education and contribute meaningfully towards a collective, sustainable, circular global future
4. Become a school of global repute that will attract and retain diverse talent and where creativity, experimentation and innovation will flourish