Guest lecture on product development

GD Goenka University, School of Management, successfully hosted a Guest Lecture on Product Development Insights by Guest Speaker, Mr. Farid Ahmed, Business Head- OHT Apollo Tyres Ltd. on 20th February 2024.

Mr. Ahmed gave extremely valuable insights and touched upon the pertinent aspects of New Product development process and emphasised upon the importance of customer value management. It was an immersive session exposing students to the world of product and brand management. It proved to be a highly interactive session
and Mr. Ahmed also delved deep into how Apollo Tyres works on product development insights.

He also shared his personal life experiences in marketing domain. Dr. Deepti Wadera expressed her gratitude as Marketing Area Chair and appreciated the marketing club students for the efforts and managing the event efficiently.